RAIDERS DRAFT PARTY


The Draft Party is a celebration with fans to welcome the next stars to the exclusive Raiders’ family. I developed vintage posters of former first round draft picks and alumni that would be in attendance. Next, I created a photo activation where fans could recreate signing a contract with the head coach and general manager. Finally, I developed a take-home gift for people who attended the event. Sticking with the vintage theme, I developed a pennant to remember this event.